The Tourism Industry Association of BC (TIABC), formerly the Council of Tourism Associations (COTA) of BC, is a member based, ‘umbrella’ organization representing the interests of BC’s tourism related businesses.
By popular request, copies of a variety of Summit presentations are now available!
Deloitte presented on the joint development of a high-level Key Performance Indicator report for the BC Tourism Industry. "Development_of_BC_Tourism_KPI_Report_final.pdf"
A high level overview of the National and Provincial tourism strategies was delivered by Dr. Nicole Vaugeois, Vancouver Island University and John Willow, Principal, 3S Consulting. "Summit_the_Bigger_Picture.pdf"
Summit participants also participated in a live, interactive survey at the end of the Summit. This feedback has been captured and is available for download. "Live_Summit Feedback.pdf"
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